The World Wildlife Fund promotion set provides the information needed to help out an endangered animal, through a symbolic adoption. The posters and the mailers guide the public to the web site for more information. Brochures provide details on how to help the cause. In addition, a species list with levels of endangerment was designed for the current year, and each animal is color coded by their current threat level. Every piece includes photography, providing a personal and sentimental message for the public supported by an lively color palette. Once donations are made, a follow up is done online. For each adopted animal, you receive their standard information and their individual monthly updates.